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Interview with John Aalbers, CEO of Volubill
Business Management EU talks to John Aalbers of Volubill regarding 4G networks and the mobile data explosion.
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The creative side of Puma
How do you promote an über-cool brand for the fickle sports lifestyle consumer? Antonio Bertone, former record shop owner and club promoter, and now Puma’s global Chief Marketing Officer, offers a candid insight into his...
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Heads up
Repairing a badly damaged brand in the wake of a crisis doesn't come cheap, both in hard cash and man-hours. So what lessons can we learn from those who tackled a crisis full-on and those who ducked for cover?
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Beating the odds
Multi-millionaire betting tycoon Victor Chandler rescued his eponymous business from the brink of bankruptcy, turning it into a global gambling empire with half a million customers in over 160 countries. Today’s punter...
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Counting the costs
Nicknamed the ‘cost killer’, France Telecom’s former Deputy CEO Louis- Pierre Wenes became one the most hated men in France after 25 workers committed suicide under his leadership. Here, the man widely blamed as the...
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