
This online study, conducted by an independent service, polled 1,054 US consumers aged 18 years old. It analysed their use of channels including computers, mobile devices, brick-and-mortar stores, catalogs, and customer service representatives to gain more information about or to complete the purchase of a product or service.
The survey also gathered data about consumers' experiences with these channels, as well as their attitudes toward email marketing promotions and the incorporation of social media into their online commerce activities.
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