Itellium mobilises the retail world

The retail trade is currently searching avidly for ways and means of exploiting the full value of the smartphone when it comes to business-to-customer relationships.

Solutions bridging the gap between mobile and fixed-location retailing are especially in demand. If you want to know how retailers can use mobile apps and mobile payment technologies to tap into the revenue potential of the world of mobile shopping, just ask Itellium Services (www.itellium.com). The IT service provider uses innovative apps to turn the iPhone into an all-singing-all-dancing purchase advisory tool and shopping machine. Itellium does this, for example, using barcode technology to help retailers give their customers additional information on specific items, details of which can be scanned into smartphones and identified. Hook it all up to a central ordering system, and the customer can buy the goods straight away on his or her mobile phone.

When it comes to mobile loyalty programmes, eCouponing and location-based services, Itellium also has the right technology to make retail processes faster, simpler and more cost-effective. Among mobile innovations, a great reception is currently being given to the company's ItelliPay barcode-based mobile payment platform. This 100% software-based payment technology makes mobile shopping a breeze without the need to transition between systems.

Itellium has also been working on systems allowing retailers to use iPads to keep track of all stock changes and order amendments within their systems. This extra transparency means processes can be improved in all areas of materials management.

The company will be showing how these and other technologies work in practice at a Mobile Commerce Showcase to be held at the NG Retail Summit 2011 in Geneva (5^th to 7^th April). Visitors will also have the opportunity to discover the company's process and integration capability, which it possesses not least in the "SAP for Retail" arena.