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The Magazine

Issue 9

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E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011

Marketing matters

The Chartered Institute of Marketing | www.cim.co.uk

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Time and time again, marketing has been proven to be the key driver of business success. Successful marketing certainly achieves top line results (such as increased sales volume or a larger market share). But it also delivers bottom line profit. A company that ignores it does so at its peril.


Business Management EU

Business Management EU

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