After an illustrious career advertising everything from cars to supermarket chains, Mark Lund is turning his hand to getting the UK government’s message across. He tells Diana Milne why his role as CEO of the Central Office of Information won’t be easy.
Marketing budgets across Europe may be shrinking but there’s no better time to get your company’s message across, according to Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council. He tells BM the latest marketing tricks his members have up their sleeves.
In an exclusive interview, Vint Cerf, internet pioneer and currently Vice President and Chief Internet Evangelist for Google, explains why infrastructure development is more important than ever in a tight economy.