Its iconic triumvirate of perfectly parallel stripes have been synonymous with sport for decades. But with profits tumbling in the year Adidas celebrates it’s 60th birthday, Chairman and CEO Herbert Hainer talks candidly about trimming the fat, beating archrival Nike into submission and why innovation is key to this sportswear giant’s future.
Since 1932 Lego has entertained generations of children and was run as a tightly knit family firm. But when the company came close to collapse five years ago it took an outsider to save it from collapse. Diana Milne meets the company’s CEO and saviour Jørgen Vig Knudstorp.
What do Barack Obama, Sir Richard Branson and Bill Gates all have in common? They are all members of the world’s fastest growing club, LinkedIn. Diana Milne meets European MD Kevin Eyres and finds out why somebody joins the networking website every second.
Efforts to modernise the UK’s Royal Mail Group have prompted crippling industrial action and political controversy. But for the man charged with making the changes, CIO, Robin Dargue, the show must go on. BM reports.
Saatchi & Saatchi has consistently dominated the world advertising scene and has the power to transform ordinary brands into global success stories. Diana Milne catches up with its CEO for EMEA, Simon Francis, and asks how to get ahead in advertising.