How does your organisation automate travel and entertainment (T&E) expenses? Many still use spreadsheets. Business travellers enter their expenses into Excel, print out the spreadsheet and attach receipts.
How do you promote an über-cool brand for the fickle sports lifestyle consumer? Antonio Bertone, former record shop owner and club promoter, and now Puma’s global Chief Marketing Officer, offers a candid insight into his creative side.
Sports car manufacturer Aston Martin is synonymous with luxury, exclusivity and, of course, fictional British spy James Bond. To discover what’s going on under the business bonnet of this luxury marque in 2010, we hear from Bradley Yorke-Biggs, Director of Strategy and IT.
Frank Lord and Adrian Bisaz discuss evolutions in the CRM landscape and the need to interact with costumers on the many platforms they are now using.