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Issue 14

Issue 14 E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
24 May 2011
CRM
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CRM

Travel & expense management – the realities in the current economy


How does your organisation automate travel and entertainment (T&E) expenses? Many still use spreadsheets. Business travellers enter their expenses into Excel, print out the spreadsheet and attach receipts.

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The business case for social CRM


How to Profit from Connected Customers

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The Creative Side of Puma


How do you promote an über-cool brand for the fickle sports lifestyle consumer? Antonio Bertone, former record shop owner and club promoter, and now Puma’s global Chief Marketing Officer, offers a candid insight into his creative side.

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In the driving seat


Sports car manufacturer Aston Martin is synonymous with luxury, exclusivity and, of course, fictional British spy James Bond. To discover what’s going on under the business bonnet of this luxury marque in 2010, we hear from Bradley Yorke-Biggs, Director of Strategy and IT.

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Customer Satisfaction


Frank Lord and Adrian Bisaz discuss evolutions in the CRM landscape and the need to interact with costumers on the many platforms they are now using.

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