Business Management talks with Yum! Restaurants International’s
senior director of new business development Steve Varsano about the role of franchising
in successfully building a brand presence in Central and Eastern Europe.
by Andrzej Krawczyk, consultant at PROFIT System, a specialist franchising consulting
firm based in Warsaw.
Business Management talks with three experts about how to build and
maintain brand awareness:
Casual dining restaurants continue to be the growth segment of the restaurant sector, with an annual growth of between 6-8%. Compare this to the slowdown and saturation of the fast food sector.