Seth discusses how SMEs can tackle the World Cup
Business Management talks with Yum! Restaurants International’s
senior director of new business development Steve Varsano about the role of franchising
in successfully building a brand presence in Central and Eastern Europe.
by Andrzej Krawczyk, consultant at PROFIT System, a specialist franchising consulting
firm based in Warsaw.
Business Management talks with three experts about how to build and
maintain brand awareness:
Casual dining restaurants continue to be the growth segment of the restaurant sector, with an annual growth of between 6-8%. Compare this to the slowdown and saturation of the fast food sector.