Seth discusses how SMEs can tackle the World Cup
Heads of smaller businesses looking at future growth and sustainability are learning to dispense with the old ?think globally, act locally? style of leadership, and adopt a more proactive approach.
Most companies don?t understand globalisation means the beginning of a complete overhaul that will affect every department, from sales and marketing to purchasing and human resources.
In Hungary, as in the other parts of the world, the number of competitors offering translation services is rapidly increasing.
As in other branches of human activity, computer technology is also starting to help in translations.
Understanding the author of the source material and transposing the message into your own ?meaning territory? is the key to successful localisation.